More of this, less of that …
15 years of delivering online video projects has provided us a list that forms how we work with clients:
Simplicity, transparency, understanding, honesty and knowledge
Guidance, plain-speaking and effectiveness
Viewers watching longer
Cost, confusion, rigidity and being stuck with the wrong solution that is expensive and painful to change
Salespeople who always say ‘Yes, absolutely!’, regardless.
Errors, misunderstandings and ignorance.